MOUTHGUARDS

Silver Spike

Case Film

Presentation Board

TitleMOUTHGUARDS
ClientCOLGATE
Product / ServiceCOLGATE
CategoryC02. Small Scale Special Solutions
EntrantGPY&R SYDNEY, AUSTRALIA
Entrant Company GPY&R SYDNEY, AUSTRALIA
Advertising Agency GPY&R SYDNEY, AUSTRALIA
Advertising Agency 2 VML Sydney, AUSTRALIA

Execution

What better way to cut through the hum-drum of oral care messaging, and demonstrate Colgate's promise of protecting teeth, than by branding the mouthguards of the Rabbitohs in one of the world's most brutal sports, Rugby League. By sponsoring the Rabbitohs, we engaged a massive audience in the stadium, on live broadcast, and the PR that exists around Rugby League. Each time the players scored a try, flashed a smile or grimace, our brand was recorded and displayed across the media. In addition, the players took the message of oral healthcare to Australian youth, in a dedicated schools programme.

Credits

Name Position
Julian Watt Executive Creative Director
David Joubert/Bart Pawlak Creative Director
David Jackson Art Director
Lisa Anne Taylor-Chong Art Buyer
Amy Luca Account Supervisor
David Jackson Producer
Amy Luca Account Manager
Tony O'Halloran Planner
Andrew Dowling/Aden Hepburn Other Credits