CORNERING ECSTASY

TitleCORNERING ECSTASY
BrandTOYOTA MARKETING JAPAN
Product / ServiceTOYOTA 86
CategoryC05. Transit
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN

Credits

Name Position
Yoshiharu Kiba Executive Creative Director
Kentaro Kimura Creative Director
Ikuko Ota/Hideaki Oki Copywriter
Kaoru Kasai Art Director
Kensaku Kakimoto Photographer
Atsuki Yukawa/Yohei Kawasaki Producer

Execution

We have created a system to spread out the stylish and exciting characteristic of a sports car. One of most exciting moments when driving a sports car is turning a corner with absolute precision and perfect control. If such a moment can be captured and recorded, the driver can relive that moment again and again. We developed "Cornering Ecstasy". It is a sensor-controlled camera system to record sequential shots of the driver turning a corner. Time-slice images of the driver as the TOYOTA 86 turns into corners. Two places where sports car fans love driving are on circuits and winding roads. Eighty-six cameras were installed at specific points where they could automatically capture all angles. When the driver received the photos taken from all 86 angles and a time-slice movie of the action.