Title | CORNERING ECSTASY |
Brand | TOYOTA MARKETING JAPAN |
Product / Service | TOYOTA 86 |
Category | C05. Transit |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO KETTLE Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
Name | Position |
---|---|
Yoshiharu Kiba | Executive Creative Director |
Kentaro Kimura | Creative Director |
Ikuko Ota/Hideaki Oki | Copywriter |
Kaoru Kasai | Art Director |
Kensaku Kakimoto | Photographer |
Atsuki Yukawa/Yohei Kawasaki | Producer |
We have created a system to spread out the stylish and exciting characteristic of a sports car. One of most exciting moments when driving a sports car is turning a corner with absolute precision and perfect control. If such a moment can be captured and recorded, the driver can relive that moment again and again. We developed "Cornering Ecstasy". It is a sensor-controlled camera system to record sequential shots of the driver turning a corner. Time-slice images of the driver as the TOYOTA 86 turns into corners. Two places where sports car fans love driving are on circuits and winding roads. Eighty-six cameras were installed at specific points where they could automatically capture all angles. When the driver received the photos taken from all 86 angles and a time-slice movie of the action.