| Title | OPEN PALETTE |
| Brand | SHU UEMURA |
| Product / Service | SHU UEMURA |
| Category | C06. Digital Outdoor |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Ryota Haraguchi | Creative Director |
| Satoshi Uchikawa | Photographer |
| Merii Kataoka/Yusuke Okura | Account Supervisor |
| Kanae Makino | Advertiser's Supervisor |
| Takao Inoue/Keisuke Arikuni | Producer |
| Ai Suzuki | Account Manager |
| Ryota Haraguchi/Haruka Furuya | Planner |
| Eri Sawatari/Shinya Akahane/Naohiro Sato/Takehide Nishiyama/Yuuka Akaishi/Akiko Kawasaki | Other Credits |
We made a huge palette on the show window at the flagship store on which his/her lucky color showed like a roulette. With that lucky color, users were able to have a free make-over. Many targets were able to experience the brand after regular opening hours, even for 24 hours.