Title | OPEN PALETTE |
Brand | SHU UEMURA |
Product / Service | SHU UEMURA |
Category | C06. Digital Outdoor |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Name | Position |
---|---|
Ryota Haraguchi | Creative Director |
Satoshi Uchikawa | Photographer |
Merii Kataoka/Yusuke Okura | Account Supervisor |
Kanae Makino | Advertiser's Supervisor |
Takao Inoue/Keisuke Arikuni | Producer |
Ai Suzuki | Account Manager |
Ryota Haraguchi/Haruka Furuya | Planner |
Eri Sawatari/Shinya Akahane/Naohiro Sato/Takehide Nishiyama/Yuuka Akaishi/Akiko Kawasaki | Other Credits |
We made a huge palette on the show window at the flagship store on which his/her lucky color showed like a roulette. With that lucky color, users were able to have a free make-over. Many targets were able to experience the brand after regular opening hours, even for 24 hours.