| Title | HEINEKEN PIONEERING BAR |
| Brand | HEINEKEN |
| Product / Service | HEINEKEN |
| Category | C06. Digital Outdoor |
| Entrant | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Entrant Company | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Advertising Agency | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Advertising Agency 2 | ULTRA COMBOS Taipei City, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Kiki Chen | Chief Creative Officer |
| Justin Jia | Creative Director |
| Emma Hsiao | Copywriter |
| Vicky Li | Art Director |
| Angelo Gabriel Noziglia Araya | Photographer |
| Vincent Yu/Poham Chou | Producer |
| Peko Chang | Account Manager |
| Becky Hsiao | Planner |
| 3d Designer: Alex Wu | Other Credits |
MISSION highlight ‘Heineken 140 years and still pioneering’ under the product feature ‘hundred years of consistency perfection’ and let the customers feel the innovation IDEA We are the first one used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret and discover Heineken’s 5 essential elements.