EXPECT THE UNEXPECTED

TitleEXPECT THE UNEXPECTED
BrandDBS BANK
Product / ServiceCAR INSURANCE
CategoryC05. Transit
EntrantDDB GROUP SINGAPORE, SINGAPORE
Entrant Company DDB GROUP SINGAPORE, SINGAPORE
Advertising Agency DDB GROUP SINGAPORE, SINGAPORE

Credits

Name Position
Neil Johnson Chief Creative Officer
Joji Jacob/Thomas Yang Executive Creative Director
Francis Ooi Creative Director
Theresa Ong/Chris Lim Copywriter
Benson Toh Art Director
Michelle Tan Producer
Jasmine Ng/Ng Kok Jong/Ellyna Rahim Account Manager
Joshua Lee | Associate Business Director/Pierce Sim/Ng Hwei Yun/Edwyna | Account Executives Other Credits

Execution

Three unusual car installations were created. Each featured a QR code that launched the video from an in-car camera, showing how the 'accident' happened. The first car was sliced in half. The in-car camera it is a victim of a light sabre duel that accidentally cuts it in half. The second car had large metal objects stuck to it as if magnetised, caused by a freak electrical storm. A third car was made entirely of ice, caused in a tongue and cheek fashion by a policeman ordering a robber to 'freeze'.