Title | EXPECT THE UNEXPECTED |
Brand | DBS BANK |
Product / Service | CAR INSURANCE |
Category | C05. Transit |
Entrant | DDB GROUP SINGAPORE, SINGAPORE |
Entrant Company | DDB GROUP SINGAPORE, SINGAPORE |
Advertising Agency | DDB GROUP SINGAPORE, SINGAPORE |
Name | Position |
---|---|
Neil Johnson | Chief Creative Officer |
Joji Jacob/Thomas Yang | Executive Creative Director |
Francis Ooi | Creative Director |
Theresa Ong/Chris Lim | Copywriter |
Benson Toh | Art Director |
Michelle Tan | Producer |
Jasmine Ng/Ng Kok Jong/Ellyna Rahim | Account Manager |
Joshua Lee | Associate Business Director/Pierce Sim/Ng Hwei Yun/Edwyna | Account Executives | Other Credits |
Three unusual car installations were created. Each featured a QR code that launched the video from an in-car camera, showing how the 'accident' happened. The first car was sliced in half. The in-car camera it is a victim of a light sabre duel that accidentally cuts it in half. The second car had large metal objects stuck to it as if magnetised, caused by a freak electrical storm. A third car was made entirely of ice, caused in a tongue and cheek fashion by a policeman ordering a robber to 'freeze'.