| Title | LET YOUR SOFT SIDE OUT |
| Brand | KIMBERLY-CLARK TAIWAN |
| Product / Service | TISSUE |
| Category | C01. Bars & Restaurants |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Yang Yeo/Elvis Chau | Executive Creative Director |
| Melo Xu/Rojana Chuasakul | Creative Director |
| Melo Xu/Raymond Chin | Copywriter |
| Jeffery Nishinaka/Sally Zhu/Tin Yu/Parbpraew Ratarasarn | Art Director |
| Szeling | Photographer |
| Liza Law/Chivel Miao/Isaac Xu | Art Buyer |
| Evan Teng | Account Supervisor |
| Desinger/Artist:jeff Nishinaka/B/A/Amanacliq/Retouching:d.i. Solution/Animator:evan Sun | Other Credits |
The Kleenex pay-off "Let your soft side out" provoked consumers to release their repressed soft side and share their own stories with others. This will let consumers have greater affinity to the Kleenex brand and it becomes a top of mind product for the Taiwanese in need of softness.