| Title | DENGUE BOTTLE |
| Brand | MAYNILAD WATER SERVICES |
| Product / Service | ANTI-DENGUE FEVER CAMPAIGN |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Position |
|---|---|
| Marcus Rebeschini | Chief Creative Officer |
| Badong Abesamis | Executive Creative Director |
| Grace Benesa | Art Director |
| Ariel Bautista | Producer |
| Kathleen Camus | Account Manager |
| Agnes Almasan (Account Director)/Mary Buenaventura (Chief Operating Officer) | Other Credits |
Outdoor and activation (events) 1 Outdoor piece – yes, this refers to the bottle themselves. They were distributed to communities to help them from getting dengue fever. Yes, the bottles were branded as 'Maynilad Anti-Dengue Mosquito Trap.' 2 Event – Built around the outdoor piece, this was organized to introduce the Dengue Bottle to communities: how simple it is to assemble, how it works and how it can prevent families--especially children--from contracting Dengue fever. It consisted of talks about Dengue fever (by among other people, officials of the government's Department of Health), tips on how to avoid Dengue, and the whole information drive on the Dengue Bottle as a weapon against the illness.