Title | DENGUE BOTTLE |
Brand | MAYNILAD WATER SERVICES |
Product / Service | ANTI-DENGUE FEVER CAMPAIGN |
Category | C02. Small Scale Special Solutions |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Name | Position |
---|---|
Marcus Rebeschini | Chief Creative Officer |
Badong Abesamis | Executive Creative Director |
Grace Benesa | Art Director |
Ariel Bautista | Producer |
Kathleen Camus | Account Manager |
Agnes Almasan (Account Director)/Mary Buenaventura (Chief Operating Officer) | Other Credits |
Dengue fever is now ranked as the most deadly mosquito-borne viral illness in the world. In the Philippines, more than a hundred thousand contract the disease, resulting in hundreds and hundreds of deaths every year. What people don't know is that simple technology is available to prevent it. All it takes is clean water--plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Phil. capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.