DENGUE BOTTLE

TitleDENGUE BOTTLE
BrandMAYNILAD WATER SERVICES
Product / ServiceANTI-DENGUE FEVER CAMPAIGN
CategoryC02. Small Scale Special Solutions
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

Credits

Name Position
Marcus Rebeschini Chief Creative Officer
Badong Abesamis Executive Creative Director
Grace Benesa Art Director
Ariel Bautista Producer
Kathleen Camus Account Manager
Agnes Almasan (Account Director)/Mary Buenaventura (Chief Operating Officer) Other Credits

Execution

Dengue fever is now ranked as the most deadly mosquito-borne viral illness in the world. In the Philippines, more than a hundred thousand contract the disease, resulting in hundreds and hundreds of deaths every year. What people don't know is that simple technology is available to prevent it. All it takes is clean water--plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Phil. capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.