| Title | AROUND THE WORLD IN 80 SECONDS |
| Brand | KOREAN AIR |
| Product / Service | KOREAN AIR |
| Category | C05. Transit |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Entrant Company | HS AD Seoul, SOUTH KOREA |
| Advertising Agency | HS AD Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Bo Hwang | Chief Creative Officer |
| Shannon Cho | Creative Director |
| Shannon Cho | Copywriter |
| Jun-Suk Lee | Art Director |
| Nanan | Illustrator |
| Nuri Yoon | Account Supervisor |
| Soo Beom Ahn | Advertiser's Supervisor |
| Nuri Yoon | Account Manager |
OBJECTIVE : TO RAISE AWARENESS AND INCREASE USAGE OF THE NEWLY OPENED AIRPORT RAILWAY LINE When the nonstop train from Seoul to Incheon Airport newly opened, it was not being utilized as much as expected, so Korail and Korean Air came together to change this. MEDIA : 80M ESCALATOR In order to use the Airport Railway, you have to get on a longest escalator at Seoul Station that takes 80 seconds. We turned this boring time into an exciting one- allowing them to travel around the world by drawing all of Korean Air’s destination on a 80m canvas for 8 days.
AROUND THE WORLD IN 80 SECONDS