Title | POVERTY ALLEVIATION BILL |
Brand | CHINA POVERTY ALLEVIATION |
Product / Service | CHARITY |
Category | C02. Small Scale Special Solutions |
Entrant | CHEIL Beijing, CHINA |
Entrant Company | CHEIL Beijing, CHINA |
Advertising Agency | CHEIL Beijing, CHINA |
Name | Position |
---|---|
Jacky Lung | Executive Creative Director |
Shengxiong Chen | Creative Director |
Wei Xu | Copywriter |
We put the bills up above a ATM machine where people are concerned about money, a perfect environment for them to realize the meaning and purpose of the campaign.