| Title | BULL FIGHT |
| Brand | SAMSUNG |
| Product / Service | DIGITAL CAMERA |
| Category | A04. Home Appliances, Furnishings, Electronics & Audio-Visual |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Position |
|---|---|
| Jacky Lung | Executive Creative Director |
| Johnnie Tey | Creative Director |
| Wenzhi Wang | Copywriter |
| Heyi Zhang/Yan He | Art Director |
| Getty Images | Photographer |
| Leonna Shang | Art Buyer |
| Raina Zhang | Account Manager |