| Title | SEA OF FIRE JOBOT |
| Brand | REPUBLIC OF SINGAPORE NAVY |
| Product / Service | REPUBLIC OF SINGAPORE NAVY RECRUITMENT |
| Category | C03. Special Build |
| Entrant | Y&R SINGAPORE, SINGAPORE |
| Entrant Company | Y&R SINGAPORE, SINGAPORE |
| Advertising Agency | Y&R SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Farrokh Madon | Chief Creative Officer |
| Jon Loke | Creative Director |
| Farrokh Madon/Emir Shafri | Copywriter |
| Jon Loke/Somjai Satjatham/Sylvester Poh/Hisashi Matsui/Mervin Ng | Art Director |
| Sylvester Poh/Jon Loke | Typographer |
| Kirby Ho | Art Buyer |
| Melvin Kuek/Kea Sui Hong | Account Supervisor |
| Major Vincent Yeo | Advertiser's Supervisor |
| Wendy Koh | Producer |
| Clifford Lin | Account Manager |
| Hari Ramanathan | Planner |
| Digital Producer: Wendy Koh/Special Build: Array/Digital System: Codigo | Other Credits |
Jobots were placed at universities, polytechnics and job fairs. They intrigued and challenged youth, who in turn interacted with the Jobots.