GYM

TitleGYM
BrandTEERATH & CO
Product / ServiceDARK DOG
CategoryC02. Small Scale Special Solutions
EntrantY&R SINGAPORE, SINGAPORE
Entrant Company Y&R SINGAPORE, SINGAPORE
Advertising Agency Y&R SINGAPORE, SINGAPORE

Credits

Name Position
Farrokh Madon Chief Creative Officer
Jon Loke Creative Director
Farrokh Madon Copywriter
Hisashi Matsui Art Director
Jimmy Fok Photographer
Kirby Ho Art Buyer
Melvin Kuek Account Supervisor
Dinesh Singh Advertiser's Supervisor
Theresa Chia - Calibre Producer
Digital Imaging Artist: Eric Foo Other Credits

Execution

In 8 gyms, stickers were placed on each of the weights, to create brand engagement.