| Title | THE SCARED GHOST PHONE BOOTH |
| Brand | DORITOS |
| Product / Service | DORITOS LATE NIGHT |
| Category | C06. Digital Outdoor |
| Entrant | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Entrant Company | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Advertising Agency | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Matt Chen | Creative Director |
| Toffee Hsu | Copywriter |
| Vicky Lee | Art Director |
| Roy Chen | Account Supervisor |
| Peko Cheng/Sasha Shu | Account Manager |
| Becky Hsiao/Mio Yu | Planner |
| Devin Lan/Suandy Huang/Eric Chang/Poham Chou/Cherry Lu/Dipper Chen/Angelo/Sherwin Cheng/Jack | Other Credits |
The Mission: deliver "yummy" with Late Night original brand spirit. How can we make “Yummy “become “entertaining” at night? The Solution: We think a yummy shout could scare the ghost at night In this way, we created a Ghost Phone Booth , customer can play game by “yummy shout” Shout volume on phone, would control the ghost's scared response. Varied response attracted consumers to shout again and again.