PAY BACK

TitlePAY BACK
BrandBLUE SKY FORCE
Product / ServiceANTI-AIR POLLUTION
CategoryC02. Small Scale Special Solutions
EntrantLEO BURNETT GUANGZHOU, CHINA
Entrant Company LEO BURNETT GUANGZHOU, CHINA
Advertising Agency LEO BURNETT GUANGZHOU, CHINA

Credits

Name Position
Chong Kin Executive Creative Director
Takho Lau/Joe Yue Creative Director
Akui Ke Copywriter
Jasmine Zhu/Ivan Yang Art Director

Execution

Which have been launched at Guangzhou Living Mall on June 18,2013. The ambient is used for public welfare.

English Translation of Main Headlines

Whatever you gave to the sky, it gives it back to you. (In the form of a Chinese couplet) To arouse people's attention and care about the emission of pollutant gas into the sky of China.