Execution

Does hunger turn you into a pathetic weakling? Snickers is the ultimate solution to hunger – the guy fuel that brings you back to your old self so you can be one of the gang again. China is well known globally for being the source of many low quality imitation and fake brands. Just like the hungry guy, they're often poorly put together and fall apart easily. That's why guys seen wearing these are often the source of ridicule and humiliation among their mates! So we asked ourselves, what if we could hijack fake garments to remind guys to satisfy their hunger? We took over clothes stores around Beijing where guys would be shopping for sports kit, with fake clothes and tags and ambient posters. The surprising garments humorously asked whether their choice of fake products was down to hunger leading to the Snickers' message "you're not you when you're hungry". So grab a snickers and get back to your old self!