Execution

We created a run of 3000 bottles of hot sauce with a unique recipe and colour that matched the Fiesta ST. The sauce was then distributed around the top restaurants in Auckland, joining the condiments on offer on the tables. Specially constructed transit posters appeared in the vicinity of these restaurants, telling people to visit the Ford Facebook page for a chance to win a bottle for home, and other print executions supported this, featuring the stylized ST sauce bottle label that promoted the car. We simultaneously launched a promotion on the Ford NZ Facebook page, with a short video detailing the process and a simple giveaway competition with the sauce as a prize.