Title | THE ANTI-HEADACHE ELECTION VAN |
Brand | BAYER |
Product / Service | SARIDON |
Category | C05. Transit |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
Name | Position |
---|---|
David Guerrero | Chief Creative Officer |
David Guerrero | Executive Creative Director |
Gary Amante/Rey Tiempo | Creative Director |
Rey Tiempo/Rachel Teotico | Copywriter |
Gary Amante/Rizza Garcia | Art Director |
Karel Sevilla | Photographer |
Lynne Esguerra-Reyes | Account Supervisor |
Christian Galvez/Jay Lopez | Advertiser's Supervisor |
Al Salvador/Zeth Pascual | Producer |
Iking Uy | Account Manager |
Aree Pangan/Cristina Buenaventura | Planner |
Final Artist: Manny Vailoces/Editors: Jamie Dumancas/Maui Mauricio | Other Credits |
During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.