THE ANTI-HEADACHE ELECTION VAN

TitleTHE ANTI-HEADACHE ELECTION VAN
BrandBAYER
Product / ServiceSARIDON
CategoryC05. Transit
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising Agency BBDO GUERRERO Makati City, THE PHILIPPINES

Credits

Name Position
David Guerrero Chief Creative Officer
David Guerrero Executive Creative Director
Gary Amante/Rey Tiempo Creative Director
Rey Tiempo/Rachel Teotico Copywriter
Gary Amante/Rizza Garcia Art Director
Karel Sevilla Photographer
Lynne Esguerra-Reyes Account Supervisor
Christian Galvez/Jay Lopez Advertiser's Supervisor
Al Salvador/Zeth Pascual Producer
Iking Uy Account Manager
Aree Pangan/Cristina Buenaventura Planner
Final Artist: Manny Vailoces/Editors: Jamie Dumancas/Maui Mauricio Other Credits

Execution

During election season in the Philippines, voters are subjected to political media clutter, including loud jingles from campaign vehicles. Saridon, a pill that stops headaches, came out with The Anti-Headache Election Van -- playing relaxing spa and lounge-inspired tunes on the road. Reminding voters to have clear heads and free themselves of headaches, especially on election day.