| Title | SHAVE TO SAVE |
| Brand | P&G INDIA |
| Product / Service | GILLETTE GUARD |
| Category | C04. Stunts & Live Advertising |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant | Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Arzan Antia/Indrajeet Kadam/Sagar Jadhav/Gunjan Poddar | Copywriter |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Indrajeet Kadam/Sagar Jadhav/Gunjan Poddar/Arzan Antia | Art Director |
| Raghav Subbu/Sunil Garud/Kiran Patankar | Photographer |
| Keegan D'mello | Account Supervisor |
| Shouvik Basu | Producer |
| Hitesh Shah/Shankar Yelugu/Sameet Koyand/Venkatesh Pagidimarry/Rajeev Mohite/Kiran/Shyam/Madonna/ | Other Credits |
You don't get nicks and cuts when you shave with Gillette Guard. Please donate the blood you save. Thus was born the 'Shave to Save' program. In association with the Indian Red Cross, Gillette set up blood donation camps. Here, donors were introduced to Gillette Guard the new way of saving blood. They experienced the Gillette Guard razor first hand. The message spread through word of mouth. Social media does not reach the tier 3 and 4 Indian towns where Gillette operates. Soon blood wasters became blood donors.