| Title | SHAVE OR CRAVE |
| Brand | P&G INDIA |
| Product / Service | GILLETTE FUSION GAMER |
| Category | C04. Stunts & Live Advertising |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant | Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Namrata Patnaik/Arzan Antia/Gunjan Poddar/Naini Shah | Copywriter |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Naini Shah/Namrata Patnaik/Arzan Antia | Art Director |
| Keegan D'mello | Account Supervisor |
| Kirk Jacob | Producer |
| Rima Wadhwa | Account Manager |
| Hitesh/Shankar/Rajeev/Sherwan/Mehak/Kiran/Shyam/Madonna/Rekha/Amanda/Nishant/Achint/Piyush/Sumit | Other Credits |
We coined a term called 'Evening Stubble'. 'Evening stubble' got women got all fired up. They began to put pressure on men. They threatened to make men crave if they did not shave. Some went so far as to say that they would sleep in separate rooms. In response, Gillette launched the Fusion Gamer a razor that makes shaving so comfortable, that men would enjoy shaving even twice a day. The razor was launched in a moving train in the evening by a group of home-bound men. Celebrities also got on board the train. This created explosive news.