| Title | STICK IT ART |
| Brand | HAIYYA |
| Product / Service | CHARITY |
| Category | C02. Small Scale Special Solutions |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant | Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Gunjan Poddar/Indrajeet Kadam | Copywriter |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Indrajeet Kadam/Hemant Shringy | Art Director |
| Raghav Subbu/Sunil Garud | Photographer |
| Gunjan Poddar/Indrajeet Kadam/Rohan Pore/Abhinav Kafare | Illustrator |
| Shouvik Basu/Kirk Jacob | Producer |
| Hitesh Shah/Rajeev Mohite | Other Credits |
If people love sticking gum, why not give them a better place to stick it on the ticket! So we created 'Stick-It Art' We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D'Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts.