THE LONGEST DISTANCE EVER TUG-OF-WAR

Short List
TitleTHE LONGEST DISTANCE EVER TUG-OF-WAR
ClientCOCA-COLA (JAPAN)
Product / ServiceGLACEAU VITAMIN WATER
CategoryC04. Stunts & Live Advertising
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Execution

Hold the event in the middle of the city and let it make the news.

English Translation of Main Headlines

In Japan, the morning TV news talk show programs are extremely popular and cover a wide variety of current events. Holding an event such as this has a higher possibility to be featured on one of these programs. Young people now are no longer interested in the traditional TVCs, so being featured on websites and TV programs would be very effective to reach this younger generation.

Credits

Name Position
Jin Saito Creative Director
Kentaro Harano Art Director
Hisaya Kato Producer
Miki Kamioka/Tatsuya Arakawa Account Manager
Tatsuro Miura/Nobuhiro Muira Planner