| Title | THE LONGEST DISTANCE EVER TUG-OF-WAR |
| Brand | COCA-COLA (JAPAN) |
| Product / Service | GLACEAU VITAMIN WATER |
| Category | C04. Stunts & Live Advertising |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Jin Saito | Creative Director |
| Kentaro Harano | Art Director |
| Hisaya Kato | Producer |
| Miki Kamioka/Tatsuya Arakawa | Account Manager |
| Tatsuro Miura/Nobuhiro Muira | Planner |
Hold the event in the middle of the city and let it make the news.
In Japan, the morning TV news talk show programs are extremely popular and cover a wide variety of current events. Holding an event such as this has a higher possibility to be featured on one of these programs. Young people now are no longer interested in the traditional TVCs, so being featured on websites and TV programs would be very effective to reach this younger generation.