WALL CRICKET

TitleWALL CRICKET
BrandADIDAS INDIA
Product / ServiceADIDAS CRICKET GEAR
CategoryC02. Small Scale Special Solutions
EntrantTBWA\INDIA Mumbai, INDIA
Entrant Company TBWA\INDIA Mumbai, INDIA
Advertising Agency TBWA\INDIA Mumbai, INDIA

Credits

Name Position
Parixit Bhattacharya Chief Creative Officer
Parixit Bhattacharya/Rishi Chanana/Rahul Ghosh Creative Director
Prashant Bhor/Rahul Ghosh/Srividya Sankaran Copywriter
Prashant Bhor Art Director
Shiv Sethuraman Account Supervisor
Tushar Goculdas Advertiser's Supervisor

Execution

adidas went around and pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And adidas ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.