Title | WALL CRICKET |
Brand | ADIDAS INDIA |
Product / Service | ADIDAS CRICKET GEAR |
Category | C02. Small Scale Special Solutions |
Entrant | TBWA\INDIA Mumbai, INDIA |
Entrant Company | TBWA\INDIA Mumbai, INDIA |
Advertising Agency | TBWA\INDIA Mumbai, INDIA |
Name | Position |
---|---|
Parixit Bhattacharya | Chief Creative Officer |
Parixit Bhattacharya/Rishi Chanana/Rahul Ghosh | Creative Director |
Prashant Bhor/Rahul Ghosh/Srividya Sankaran | Copywriter |
Prashant Bhor | Art Director |
Shiv Sethuraman | Account Supervisor |
Tushar Goculdas | Advertiser's Supervisor |
adidas went around and pasted the adidas Wall Cricket Poster in alleys, corridors, parking lots and every possible strip of land in the city. Overnight urban landscapes turned into cricket pitches. And adidas ended up occupying the most valuable piece of real estate. The hearts of a billion cricketers.