PARROT

TitlePARROT
BrandI4U
Product / ServiceI4U BICYCLE
CategoryB11. Entertainment & Leisure
EntrantMcCANN WORLDGROUP KOREA Seoul, SOUTH KOREA
Entrant Company McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA
Advertising Agency McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA

Credits

Name Position
Junghyun Ashley Shon Executive Creative Director
Youngchul Park/Yongbeom Shin Creative Director
Yoonyoung Lee/Eunyoung Choi Copywriter
Sungsim Lee Art Director
Jungwoong Park (From Dplus) Illustrator
Sukjoon Jang Advertiser's Supervisor
Jungwoo Gil Account Manager

English Translation of Main Headlines

My bicycle is Colombia 'Scarlet Macau'. More light! More Color! Custimize it my way! 14U is characterized by optional parts and accessories and self-assembly system. Using only parts and accessories of 14U bicycle, we depicted the most colorful Amazon Butterfly and Mexico’s Scarlet Macau in our ‘Fly My Bicycle’ creative series. With the flying motion, we also successfully delivered another characteristic of the 14U bicycle, the lightness.