Title | IMPRINTS |
Brand | JOHNSON & JOHNSON VISION CARE KOREA |
Product / Service | ACUVUE |
Category | B05. Cosmetics & Beauty, Toiletries & Pharmacy |
Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Entrant Company | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Advertising Agency | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Name | Position |
---|---|
Junghyun Ashley Shon | Executive Creative Director |
Youngchul Park/Yongbeom Shin | Creative Director |
Yoonyoung Lee/Eunyoung Choi | Copywriter |
Sungsim Lee | Art Director |
Jungwoong Park (From Dplus) | Illustrator |
Kyunghwa Lee | Account Supervisor |
Kate (Ji Eun) Hyun | Advertiser's Supervisor |
Jungwoo Gil/Kaylie Kim | Account Manager |
The moment, when you need Acuvue. Acuvue Moment! Surely there are moments when the glasses become a burden to spectacle wearers. By pinpointing that very moment of eyeglasses becoming a burden or even a ‘betrayal,’ we motivated these potential consumers to try using contact lenses. ‘ACUVUE MOMENT’ includes eyeglasses falling off on a rollercoaster ride, eyeglasses splashed with water while peeking at ladies in bikinis, imprints from wearing glasses before a date, missing eyeglasses in a messy room, and etc.