LOST

TitleLOST
BrandJOHNSON & JOHNSON VISION CARE KOREA
Product / ServiceACUVUE
CategoryB05. Cosmetics & Beauty, Toiletries & Pharmacy
EntrantMcCANN WORLDGROUP KOREA Seoul, SOUTH KOREA
Entrant Company McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA
Advertising Agency McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA

Credits

Name Position
Junghyun Ashley Shon Executive Creative Director
Youngchul Park/Yongbeom Shin Creative Director
Yoonyoung Lee/Eunyoung Choi Copywriter
Sungsim Lee Art Director
Jungwoong Park (From Dplus) Illustrator
Kyunghwa Lee Account Supervisor
Kate (Ji Eun) Hyun Advertiser's Supervisor
Jungwoo Gil/Kaylie Kim Account Manager

English Translation of Main Headlines

The moment, when you need Acuvue. Acuvue Moment! Surely there are moments when the glasses become a burden to spectacle wearers. By pinpointing that very moment of eyeglasses becoming a burden or even a ‘betrayal,’ we motivated these potential consumers to try using contact lenses. ‘ACUVUE MOMENT’ includes eyeglasses falling off on a rollercoaster ride, eyeglasses splashed with water while peeking at ladies in bikinis, imprints from wearing glasses before a date, missing eyeglasses in a messy room, and etc.