| Title | FRIENDSHIP EXPERIMENT |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company | OGILVY SHANGHAI, CHINA |
| Advertising Agency | OGILVY SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Graham Fink | Chief Creative Officer |
| Francis Wee/Sean Sim | Executive Creative Director |
| Golf Nuntawat | Creative Director |
| Jasphine Chew | Art Director |
| Kurt Tang | Photographer |
| Martin Murphy | Account Supervisor |
| Richard Cotton | Advertiser's Supervisor |
| William Huen/Steven Ng | Producer |
| Oli Goulden/Anita Beveridge | Account Manager |
| Public Relations-Frangelica Liang/Jess Huang/Candy Li/Lisa Deng/Emma Wu/Director-William Dhawan | Other Credits |
This is a Stunt & Live Advertising execution. We set up a series of encounters with random people on the streets of Guangzhou, China and photographed the whole thing. The stunt was to see if we could turn total strangers into friends. This intrigued the media enough to attend the photo gallery exhibition and see the evidence.