MESSAGE CHERRY BLOSSOMS

Short List
TitleMESSAGE CHERRY BLOSSOMS
BrandJAPAN POST
Product / ServiceJAPAN POST BUILDING REDEVELOPMENT
CategoryC03. Special Build
EntrantDRILL Tokyo, JAPAN
Entrant Company DRILL Tokyo, JAPAN
Advertising Agency DRILL Tokyo, JAPAN
Advertising Agency 2 ASATSU-DK Tokyo, JAPAN

Credits

Name Position
Osamu Enari Chief Creative Officer
Naoya Hosokawa Executive Creative Director
Jun Nishida Creative Director
Hiroshi Senju/Yusuke Mera Art Director
Ryosuke Toyama Photographer
Kenjiro Nakayama Illustrator
Hiroyuki Hori/Kazumasa Kondo Account Supervisor
Hiroshi Nomura/Hideki Tabata/Junichi Mizumura/Risa Kimura/Yuusuke Ishikawa Advertiser's Supervisor
Ryouichi Enomoto/Kenichi Seki/Akira Ohishi Producer
Katsunori Kitanaka/Kazuya Mishima Account Manager
Naoko Togawa Planner
Yo Tanakai/Takuro Watabe/Takenao Shimada/Michinari Maeda Other Credits

Execution

1.A message is sent to a loved one using email or Twitter. 2.The message is delivered to the building as flower petals. 3.The message blooms like a flower on a large painting of a cherry blossom tree exhibited in the building. After a time, the petals scatter and fall. 4.The scattered message is printed onto a postcard created by cutting up the painting and using a “handwriting style” font. It is then delivered by postal mail to the recipient.