MESSAGE CHERRY BLOSSOMS

Short List
TitleMESSAGE CHERRY BLOSSOMS
ClientJAPAN POST
Product / ServiceJAPAN POST BUILDING REDEVELOPMENT
CategoryC03. Special Build
EntrantDRILL Tokyo, JAPAN
Entrant Company DRILL Tokyo, JAPAN
Advertising Agency DRILL Tokyo, JAPAN
Advertising Agency 2 ASATSU-DK Tokyo, JAPAN

Execution

1.A message is sent to a loved one using email or Twitter. 2.The message is delivered to the building as flower petals. 3.The message blooms like a flower on a large painting of a cherry blossom tree exhibited in the building. After a time, the petals scatter and fall. 4.The scattered message is printed onto a postcard created by cutting up the painting and using a “handwriting style” font. It is then delivered by postal mail to the recipient.

Credits

Name Position
Osamu Enari Chief Creative Officer
Naoya Hosokawa Executive Creative Director
Jun Nishida Creative Director
Hiroshi Senju/Yusuke Mera Art Director
Ryosuke Toyama Photographer
Kenjiro Nakayama Illustrator
Hiroyuki Hori/Kazumasa Kondo Account Supervisor
Hiroshi Nomura/Hideki Tabata/Junichi Mizumura/Risa Kimura/Yuusuke Ishikawa Advertiser's Supervisor
Ryouichi Enomoto/Kenichi Seki/Akira Ohishi Producer
Katsunori Kitanaka/Kazuya Mishima Account Manager
Naoko Togawa Planner
Yo Tanakai/Takuro Watabe/Takenao Shimada/Michinari Maeda Other Credits