MISSING CHILDREN

Silver Spike

Case Film

Presentation Board

TitleMISSING CHILDREN
ClientBAOBEIHUIJIA.COM
Product / ServiceBABY BACK HOME VOLUNTEERS ASSOCIATION
CategoryC03. Special Build
EntrantJWT BEIJING, CHINA
Entrant Company JWT BEIJING, CHINA
Advertising Agency JWT BEIJING, CHINA

Execution

If you come across a lost or stolen child, simply take a picture of the child's face. Using Face Recognition Technology, the APP will identify a match against Baby Back Home's missing children database. The result is almost instantaneous. The APP will then notify the family and return the child.

Credits

Name Position
Polly Chu Chief Creative Officer
Nicky Zhang Creative Director
Tenten Ma/Theresa Ong/Shawn Cheng/Oliver Tang Copywriter
Devin Zhao/Sheng Li/Dongsheng Yu/Jie Cao/Xiu Feng/Liang Zhou/Christine Klemmt Art Director
Angrid Wu Account Supervisor
Tetsu Bi Producer