Title | MARIONETTEBOT |
Brand | UNITED ARROWS |
Product / Service | GREEN LABEL RELAXING |
Category | C01. Bars & Restaurants |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | Executive Creative Director | |
Kazoo Sato | Creative Director | |
Kanako Ishioroshi | Copywriter | |
Katsuhiro Shimizu | Art Director | |
Akira Henmi | Account Supervisor | |
Koji Eguchi/Hirotaka Tochihara | Producer | |
Yukari Toyooka | Account Manager | |
Sachiko Oyamada | Planner | |
Technical Creative Director:seiichi Saito/Pm:maiko Shimada/Yuri Hirano/Shota Kusayanagi | Other Credits | |
Producer | TAIYO KIKAKU | Koji Eguchi |
Producer | TAIYO KIKAKU | Hirotaka Tochihara |
Maiko Shimada | TAIYO KIKAKU | Production Manager |
Yuri Hirano | TAIYO KIKAKU | Production Manager |
Shota Kusayanagi | TAIYO KIKAKU | Production Manager |
Seiichi Saito | Rhizomatiks | Technical Creative Director |
Motoi Ishibashi | Rhizomatiks | Device Design, Programming |
Yoichi Sakamoto | Rhizomatiks | Device Architect |
Hiroyuki Hori | Rhizomatiks | Visual Programmer |
Hiroyasu Kimura | Rhizomatiks | Web Designer |
Takashi Suzuki | buffer renaiss | Sensor Programmer |
Yukio Akiba | gadget | Device Craft |
Tomohiro Akagawa | atelier omoya | Device Programming |
Shoichiro Matsuoka | Marionette | |
Noboru Tomizawa | H&M |
We launched a campaign to innovate the show window.
So we launched a campaign to innovate the show window – but not just to ‘digitize’ it – we wanted to bring it to life. We developed the world’s first interactive mannequins by incorporating Kinect sensor technology into a marionette. While show windows are less and less effective these days, we used the latest technology to turn the traditional media “show window” into a most innovative – and effective - medium. The strategy was to create a complete campaign that would engage potential customers on the street, motivate them to shop, and also encourage them to share the experience online.