| Title | COFFEE CART |
| Brand | YWCA AUCKLAND |
| Product / Service | CHARITY |
| Category | C04. Stunts & Live Advertising |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Andy Fackrell | Executive Creative Director | |
| Steve Kane | Creative Director | |
| Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Copywriter | |
| Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris | Art Director | |
| Jenny Travers | Account Supervisor | |
| Monica Briggs | Advertiser's Supervisor | |
| Jamie Barrett | Planner | |
| Jane Mill | DDB Group New Zealand | Agency Producer |
| Judy Thompson | DDB Group New Zealand | Executive TV Producer |
| Amy Pollock | DDB Group New Zealand | Account Executive |
| Daniel Nagels | DOP | |
| Andy Robilliard | DDB Group New Zealand | Print Producer |
| Amanda Summersby | DDB Group New Zealand | Print Designer |
| Group Account Director/GM | Mango | Bob Glancy |
| Sean Brown | Mango | Account Director |
| Rebecca Rassie | Mango | Account Manager |
On average, women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality, YWCA Auckland decided that men should be charged 10% more than women. So they did, in the real world, starting with a coffee cart set up out the front of Parliament House in Wellington. This was designed to create controversy and to highlight the absurdity of two genders being treated differently when it comes to money. YWCA Auckland also wanted to get the attention of the country’s politicians, cause debate, and encourage all New Zealanders to visit www.demandequalpay.org.nz to support the Pay Equality Bill, in the hope of it becoming an Act.