COFFEE CART

Bronze Spike

Case Film

Presentation Board

TitleCOFFEE CART
ClientYWCA AUCKLAND
Product / ServiceCHARITY
CategoryC04. Stunts & Live Advertising
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND

Execution

On average, women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality, YWCA Auckland decided that men should be charged 10% more than women. So they did, in the real world, starting with a coffee cart set up out the front of Parliament House in Wellington. This was designed to create controversy and to highlight the absurdity of two genders being treated differently when it comes to money. YWCA Auckland also wanted to get the attention of the country’s politicians, cause debate, and encourage all New Zealanders to visit www.demandequalpay.org.nz to support the Pay Equality Bill, in the hope of it becoming an Act.

Credits

Name Company Position
Andy Fackrell Executive Creative Director
Steve Kane Creative Director
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris Copywriter
Jonathan Mcmahon/Simone Louis/Lisa Fedyszyn/Toby Morris Art Director
Jenny Travers Account Supervisor
Monica Briggs Advertiser's Supervisor
Jamie Barrett Planner
Jane Mill DDB Group New Zealand Agency Producer
Judy Thompson DDB Group New Zealand Executive TV Producer
Amy Pollock DDB Group New Zealand Account Executive
Daniel Nagels DOP
Andy Robilliard DDB Group New Zealand Print Producer
Amanda Summersby DDB Group New Zealand Print Designer
Group Account Director/GM Mango Bob Glancy
Sean Brown Mango Account Director
Rebecca Rassie Mango Account Manager