| Title | FOUNTAIN OF TEARS |
| Brand | LION |
| Product / Service | LINDAUER SPARKLING WINE |
| Category | C03. Special Build |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell | Executive Creative Director |
| Jennie Liddell | Copywriter |
| Julia Ferrier | Art Director |
| Angela Watson | Account Supervisor |
| Kylie Biddle | Advertiser's Supervisor |
| Jenny Travers | Account Manager |
| Senior Account Director's/Mango - Dorita Hollins/Jessica Mccoll | Other Credits |
We created a four metre high 'Fountain of Tears' from 1800 glasses. A 30minute film of weeping men was shown to over 5,000 spectators on suspended plasma screens, interrupted only by the 90 second advert. Over 300 litres of tears were 'cried' into the glasses below whilst a captive audience sampled the new Pinot Gris.