Title | SUPPORTIVE BALLOONS |
Brand | ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL |
Product / Service | ASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL |
Category | C03. Special Build |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Position |
---|---|
Sompat Trisadikun | Chief Creative Officer |
Keeratie Chaimoungkalo | Executive Creative Director |
Paruj Daorai | Creative Director |
Vachira Pashekrepapon | Copywriter |
Piti Pongrakananon/Kroekkiat Chanthakitnukul/Paruj Daorai/Sompat Trisadikun | Art Director |
Yurayong Rugpratum/Panjaporn Kruapanichwong | Account Manager |
Event Producer: Phatarinee Sookumnuay/Organizer: Pico Thailand | Other Credits |
We installed a number of broken wheelchairs in public areas. Each chair was missing a wheel, and leaned over to one side. We then asked people to buy supportive helium balloons that could be tied to one side of the broken wheelchair, elevating it to make the chair appear functional.