SUPPORTIVE BALLOONS

TitleSUPPORTIVE BALLOONS
BrandASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL
Product / ServiceASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL
CategoryC03. Special Build
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND

Credits

Name Position
Sompat Trisadikun Chief Creative Officer
Keeratie Chaimoungkalo Executive Creative Director
Paruj Daorai Creative Director
Vachira Pashekrepapon Copywriter
Piti Pongrakananon/Kroekkiat Chanthakitnukul/Paruj Daorai/Sompat Trisadikun Art Director
Yurayong Rugpratum/Panjaporn Kruapanichwong Account Manager
Event Producer: Phatarinee Sookumnuay/Organizer: Pico Thailand Other Credits

Execution

We installed a number of broken wheelchairs in public areas. Each chair was missing a wheel, and leaned over to one side. We then asked people to buy supportive helium balloons that could be tied to one side of the broken wheelchair, elevating it to make the chair appear functional.