| Title | NEUROGOLF |
| Brand | HSBC |
| Product / Service | HSBC WOMEN'S CHAMPIONSHIP 2013 |
| Category | C06. Digital Outdoor |
| Entrant | JWT SINGAPORE, SINGAPORE |
| Entrant Company | JWT SINGAPORE, SINGAPORE |
| Advertising Agency | JWT SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Jun Fukawa/Valerie Cheng | Chief Creative Officer |
| Parixit Bhattacharya | Creative Director |
| Rachel Koh/Peter Chee | Art Buyer |
| Hema Michell | Account Supervisor |
| Penny Quek | Advertiser's Supervisor |
| Rachel Koh/Peter Chee | Producer |
| Melissa Pascual/Goh Siying/Joyce Xi | Account Manager |
| Michael Chadwick | Planner |
| Tre Azam/Kelvin Lam | Other Credits |
Just as in golf where visualization is key to making impossible shots, success in life takes imagination too. To let our audience experience the power of the mind, we created the HSBC Neurogolf - the world's first golf game that's played using just one's mind. The game leverages on the technology named Electroencephalography (EEG) to accurately read what the mind is thinking. This game is experienced at multiple road-shows which allowed HSBC to garner leads and customer data from game registrations.