NECKLACE

TitleNECKLACE
BrandHINDUSTAN TIMES
Product / ServiceANTI-SPEEDING INITIATIVE
CategoryA17. Public Service, Charity & Fund Raising
EntrantR K SWAMY BBDO Mumbai, INDIA
Entrant Company R K SWAMY BBDO Mumbai, INDIA
Advertising Agency R K SWAMY BBDO Mumbai, INDIA

Credits

Name Position
Sangeetha Narasimhan Executive Creative Director
Ambareesh Chakraborty Creative Director
Ambareesh Chakraborty Copywriter
Rahul Singh Parmar/Ambareesh Chakraborty Art Director
Suhas Malekar Photographer
Rahul Singh Parmar Illustrator
Kimaya Naik Account Supervisor
Nitin Chaudhry Advertiser's Supervisor
Neeraj Sangani Planner

English Translation of Main Headlines

CULTURAL CONTEXT/NOTES In India, the necklace of gold and black beads and green glass bangles denote that the woman wearing them is married. When the woman is widowed, the necklace is ceremoniously torn and the bangles are ceremoniously broken on the ground. These form the speeding car.