| Title | FILL YOUR MUM'S HEART WITH LOVE |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG GALAXY S4 |
| Category | C04. Stunts & Live Advertising |
| Entrant | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Position |
|---|---|
| Jeremy Southern | Executive Creative Director |
| Paolo Garcia | Creative Director |
| Quynh Le/Loi Ho/Tue Trinh | Copywriter |
| Dale Mcguinness | Art Director |
| Long Duong/Khanh Vu/Luan Tran | Illustrator |
| Kate Bayona Garcia | Account Supervisor |
| Khoa Nguyen | Producer |
| Hanh Tran | Account Manager |
| Kate Bayona Garcia | Planner |
| Julian Brzoska/Guilherme Tonon/Dat Vuong/An Ta | Other Credits |
On Mother’s Day, we set up our ambient near a popular shopping mall in HCM city. We installed four specially designed phone booths that displayed the new Samsung Galaxy S4. Across the booths, we set up a platform to hold the centerpiece of the outdoor display: An 8x8m heart shaped balloon. Every free call from Samsung phone booth triggered the program that automatically opened a valve and pumped air into the balloon. By the time it was fully filled with air, it revealed the special message for mom. In the evening, the photos of Mums uploaded through our facebook app were projected onto the balloon. The balloon was exhibited at the location for one week.
FILL YOUR MUM'S HEART WITH LOVE