Title | SUPER GREAT TOILET KEEPER |
Brand | TOTO LTD., JAPAN SPORT COUNCIL |
Product / Service | TOTO GIRAVANZ |
Category | C03. Special Build |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company | PARTY Tokyo, JAPAN |
Advertising Agency | PARTY Tokyo, JAPAN |
Name | Position |
---|---|
Yoshimitsu Sawamoto (Dentsu Inc.) | Executive Creative Director |
Hiroki Nakamura (Party Inc.)/Junichi Harima (Dentsu Inc.) | Creative Director |
Sohei Okano (Dentsu Inc.)/Noriaki Onoe (Dentsu Inc.) | Copywriter |
Kentaro Sagara (Dentsu Inc.) | Art Director |
Tomonobu Yamazumi/Masato Sato (Dentsu Inc.)/Yuji Ozawa/So Moriyama (Geek Pictures Inc.) | Producer |
Yuichi Kodama (Caviar)/Digital Artist: Motoi Ishibashi/Junichi Nakan/Takashi Suzuki (Rhizomatiks)/ | Other Credits |
Japanese toiletry goods manufacturer, TOTO, launched a professional soccer team named "Giravanz." The problem, however, was that the number of its spectators remained small. In order to draw public attention and get the team united at the same time, we created a special weapon, which is the "Super Great Toilet Keeper." This is a toilet-modeled goalkeeper that can save any kind of shots. Detecting the course of the shot with hi-speed cameras, the Super Great Toilet Keeper shoots a ball from the inner part of the toilet, and makes a save in the air. Besides being used for the team's training, it was covered by news media as an ambassador of Giravanz. Even though it originally started out as a domestic campaign, it has drawn the attention of the whole world.
Japanese toiletry goods manufacturer, TOTO, launched a professional soccer team named "Giravanz." The problem, however, was that the number of its spectators remained small. In order to draw public attention and get the team united at the same time, we created a special weapon, which is, the "Super Great Toilet Keeper". This is a toilet-modelled goalkeeper that can save any kind of shots. Detecting the course of the shot with hi-speed cameras, the Super Great Toilet Keeper shoots a ball from the inner part of the toilet, and makes a save in the air.