Execution

Japanese toiletry goods manufacturer, TOTO, launched a professional soccer team named "Giravanz." The problem, however, was that the number of its spectators remained small. In order to draw public attention and get the team united at the same time, we created a special weapon, which is the "Super Great Toilet Keeper." This is a toilet-modeled goalkeeper that can save any kind of shots. Detecting the course of the shot with hi-speed cameras, the Super Great Toilet Keeper shoots a ball from the inner part of the toilet, and makes a save in the air. Besides being used for the team's training, it was covered by news media as an ambassador of Giravanz. Even though it originally started out as a domestic campaign, it has drawn the attention of the whole world.

English Translation of Main Headlines

Japanese toiletry goods manufacturer, TOTO, launched a professional soccer team named "Giravanz." The problem, however, was that the number of its spectators remained small. In order to draw public attention and get the team united at the same time, we created a special weapon, which is, the "Super Great Toilet Keeper". This is a toilet-modelled goalkeeper that can save any kind of shots. Detecting the course of the shot with hi-speed cameras, the Super Great Toilet Keeper shoots a ball from the inner part of the toilet, and makes a save in the air.