| Title | THE CHAIRADLE |
| Brand | CLUEBEBE |
| Product / Service | CLOTH DIAPER |
| Category | C03. Special Build |
| Entrant | JWT JAKARTA, INDONESIA |
| Entrant Company | JWT JAKARTA, INDONESIA |
| Advertising Agency | JWT JAKARTA, INDONESIA |
| Name | Position |
|---|---|
| Ivan Hady Wibowo | Executive Creative Director |
| Pingkan Rarumangkay | Creative Director |
| Ratna Puspita | Copywriter |
| Sebastian Chendra/Budiman Rahardjo | Art Director |
| Utomo Rahardjo (Digital Active) | Photographer |
| Bagus Nyoman | Illustrator |
| Nikken Diahtantri | Account Supervisor |
| Nina Rakhmatika (Executive Producer)/Arati Naradhyani/Budi Mulianto (Print Producer) | Producer |
| Production House: Aoi Asia/Post Production: Render Post/Music Composer: Egg Production | Other Credits |
Where: The ambient are placed in shopping malls and public spaces to allow both Moms and babies to experience the lovely message. How: An ambient piece of combined rocking chair and baby cradle is created to illustrate teh message of how Cluebebe diaper takes part in Baby and Mom's everyday life: that does not only comfort the baby, but also comforts the mom.
Comforting Baby and Mom