| Title | HAPPY YEAR OF THE SNAKE |
| Brand | McDONALD'S (CHINA) |
| Product / Service | MCDONALD'S |
| Category | B09. Retail Stores, Restaurants & Fast Food Outlets |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company | LEO BURNETT SHANGHAI, CHINA |
| Advertising Agency | LEO BURNETT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Amanda Yang/Gordon Hughes | Executive Creative Director |
| Fish Feng | Creative Director |
| Amanda Yang/Xin Liu | Copywriter |
| Fish Feng/Xiaojun Pan/Melody Li | Art Director |
| Scott Wright | Photographer |
| Xiaojun Pan | Typographer |
| Sarah Anderson | Advertiser's Supervisor |
| Print Productio: Stephen Chung | Other Credits |
Happy Year of the Snake