FLEA'S FAVORITE CUT

Short List
TitleFLEA'S FAVORITE CUT
ClientMERIAL TAIWAN
Product / ServiceFRONTLINE PLUS
CategoryC01. Bars & Restaurants
EntrantJWT TAIWAN Taipei, CHINESE TAIPEI
Entrant Company JWT TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency JWT TAIWAN Taipei, CHINESE TAIPEI

Execution

We want to bring the commonly overlooked flea problem to the attention of the pet owners. Leverage on the trend to dress up pets in Taiwan, we create an unique pet costume to remind them that flea thinks of their lovely pets as a delicious feast. We dressed up cats from various pet shops with the special designed ‘meat parts’ costume. We successfully caught the attention of customers and passer-by, and led them to the message on the shop window: “Don't let your pet become Flea's gourmet meal.”

English Translation of Main Headlines

Don't let your pet become flea's gourmet meal.

Credits

Name Position
Yang Yeo/I-Fei Chang Chief Creative Officer
Ian Chen/Rich Shiue Executive Creative Director
Joe Dy Creative Director
Fang Chou/Ha Weng Copywriter
Evie Liu/Tony Chan Art Director