| Title | FLEA'S FAVORITE CUT |
| Brand | MERIAL TAIWAN |
| Product / Service | FRONTLINE PLUS |
| Category | C01. Bars & Restaurants |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Yang Yeo/I-Fei Chang | Chief Creative Officer |
| Ian Chen/Rich Shiue | Executive Creative Director |
| Joe Dy | Creative Director |
| Fang Chou/Ha Weng | Copywriter |
| Evie Liu/Tony Chan | Art Director |
We want to bring the commonly overlooked flea problem to the attention of the pet owners. Leverage on the trend to dress up pets in Taiwan, we create an unique pet costume to remind them that flea thinks of their lovely pets as a delicious feast. We dressed up cats from various pet shops with the special designed ‘meat parts’ costume. We successfully caught the attention of customers and passer-by, and led them to the message on the shop window: “Don't let your pet become Flea's gourmet meal.”
Don't let your pet become flea's gourmet meal.