| Title | COW |
| Brand | PROCTER & GAMBLE SINGAPORE |
| Product / Service | ORAL-B FLOSS |
| Category | A05. Cosmetics & Beauty, Toiletries & Pharmacy |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency | PUBLICIS SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Ajay Thrivikraman | Chief Creative Officer |
| Jury Gregorio/Jerry Li | Copywriter |
| Jerry Li/Jury Gregorio | Art Director |
| Teo Studio | Photographer |
| Nelson Digital Imaging Pte Ltd | Illustrator |
| Ambba Kuthiala/Rakesh Hinduja | Account Supervisor |
| Erik Vervroegen (Worldwide Creative Director)/Chua Chye Teck (Props) | Other Credits |