| Title | VOLUNTEER TO PROMOTE VOLUNTEERING |
| Brand | SEEK |
| Product / Service | SEEK VOLUNTEER |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
| Entrant Company | LEO BURNETT MELBOURNE, AUSTRALIA |
| Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| Jason Williams | Executive Creative Director |
| Andrew Woodhead | Creative Director |
| Andrew Woodhead | Copywriter |
| Justin Nagorcka | Art Director |
| Ari Sztal | Account Supervisor |
| Michelle Whitesides | Account Manager |
| Ben Cliffe | Planner |
We would rely on Australia to volunteer to publicly spread our campaign. Within weeks, every single out-of-home communication channel became our messaging system: billboards, metrolites, train stations, buses, trams, taxi backs, digital screens, café screens, lift screens, stadium signage, packaging and bill posters.